Hire the in-house specialized design team your devs will fall in love with.
We make PLG SaaS sticky and help them grow from $1M to $10M ARR.
Jim
Product design & CRO
Jo
Branding & Illustration
Mo
Motion & Interactions
Ana
Data
& Tracking
12+ years of experience
Obsessed with shipping
Based in EU and US
👋 I am Jim - your future Design Lead
Is this where you are right now?
You’re a dev team without a designer, and your CEO spends too much time directing design decisions
Shipping new features takes too long — going from idea to production feels slow and painful |
Your SaaS UX is out of control and blocking growth — features don’t connect well, and your design system is messy |
Users ignore many of your features — adoption is low despite great functionality
Your trials onboarding is confusing and outdated, so trials don’t convert to paid customers
Is this where you want to get to ASAP?
You have a senior design lead that's specialized in PLG SaaS and fully owns your design strategy and frees up time from the CEO
Your dev team ships weekly and moves fast without getting blocked
Your SaaS is easy to use and high converting with a seamless consistent UX and great conversion rates
Your SaaS is sticky and users use most of your features
New trials quickly convert to paid customers — they see the value and onboarding is effortless
If this answer is yes, then keep scrolling…
We're the perfect fit.
Hired and loved by PLG SaaS teams across US and EU making $1M to $15M of ARR
"Our weekly design call is one of my favourite calls of the week"
Amar Ghose, CEO at
HERE IS A FACT:
Instead you need an in-house design team that can cover the full spectrum of SaaS product design.
UX & UI
PLG Strategy
Design Systems
Branding & Motion
Conversion Optimization
To get there you have 3 options.
And SaaS founders have told us we're the best one.
Both in terms of price and ROI.
(I guess that's why they keep working with us after 3 years of being their design team…)
Freelancer
Hire a single freelancer
In house team DIY
Hire a team on your own
In house team done right
Design skills
You don't need just UX.
You need strategy, UX, PLG, and product branding expertise.
Great at one thing only (UX)
Also stitching together freelancers creates chaos.
Very expensive and time-consuming to assemble a team of designers with all these skills.
You get a dedicated team led by a product designer skilled in UX, PLG, and CRO alongside with a brand and motion designer.
We focus solely on SaaS, train weekly with top mentors from companies like Zappier, and use a proven PLG design playbook.
time to hire
You can't spend 6+ months interviewing and reaching out to great designers.
You need to hire somebody now.
You can hire fast but hard to convince them to commit for a very long-term partnership since they're looking for multiple clients.
Takes at least 6 months and lots of $$$ spent on recruiters, plus all the valuable time the CEO spends scouting and talking with designers
We have a specialized, trained team ready for you to start next week and we have hiring systems in place to constantly find new designer and scale your team when needed.
Finding awesome designers and stitching them together to create world-class work is our job so that you don't have to spend a minute on it.
quality
You can't afford a bad hire.
You need world class quality. A proven track record and a tested design playbook to follow.
Even if they are good it's really hard to find designers that specialize into SaaS and product-led growth and that also won't work on 10 different projects and give you enough attention.
Finding SaaS PLG specialized is super hard and time consuming and even if you do you need to spend time and money training them and keeping them up to the world-class standards.
We specialize in PLG SaaS and we have a network on mentors we work with weekly to learn about new best practices.
Training and research is at the core of what we do.
Also every designer is exposed to many SaaS industries and all together we're creating and evolving an internal design playbook with all growth best practices for PLG SaaS.
in house commitement
You need in-house experience and daily iterations.
Not slow outsourcing.
They usually work on 5 different projects
There is no difference between building your own in-house team and hiring us when it comes to how your team operates.
We give you the same experience as in-house team but 3x times better and with higher ROI.
We are diverse design team that no freelancer and no in-house hire can beat in design quality and speed.
Your team works only with you and one more SaaS company so that they get exposed to different industries and insights and have enough room to focus on your SaaS And go very deep.
scale
When your dev team grows, your design teams need to follow fast.
You can't wait for months to add another designer.
Stiching freelancers together creates chaos
Hiring another design can take a least 6 months and then you also need to onboard them
Our core job is to offer amazing, trained designers with a world-class design playbook.
That's why we interview new designers weekly and we constantly scout for amazing design talent you can add within a week when needed to your team.
hand-off and collaboration with dev team
You don't need a dribbble designer.
You need a designer that understand techincal complexity and designs to ship.
Most of the times focused too much on UI
Hard to find these designers to hire them full-time
We design with your devs.
We prototype ideas fast and adjust scope with them and we follow the 80/20 approach always aiming for high ROI on our designs with low technincal complexity.
We also embrace best practices like design systems.
pricing
You can't afford spending 200k per year and be locked in with annual contracts.
You need flexibility and a smaller budget.
You pay thousands of $$$ to recruiters and then you have to hire for a full year at least, give bonuses, train the team and everything that comes with in-house hires.
Flexibility is at the core of what we're offering.
We offer 3 plans starting from $8.5k per month, we charge on a monthly basis and you can cancel whenever you want.
We've been the design team at KnowledgeOwl for 2 years now. Here is what Pete, their CTO, thinks about us.
What are the top #3 reasons you love working with us?
You take the time to really try to understand the thing you are designing for before you jump into it
You are very good at scoping out projects and delivering what you say you will on time
You are very responsive to the needs of our team and help out even when it isn't something we've specifically scoped
What’s something unique that’ve found in us and you really like? is there something specific?
I think it's the holistic approach to design, like I mentioned previously where you really get into the product and figure out what it's doing instead of just jumping right into designing something that's pretty
how it works
It's the same as hiring in-house.
But with 5x higher ROI and without the headache.
We don’t take tasks — we own and lead design.
We create projects, ask the right questions, and work daily with your dev team.
You focus on strategy and growth; together we make your SaaS world-class.
daily slack comms
We collaborate 1:1 daily with your engineers to support them and we're in your Slack providing any support that's needed
Weekly design call and releases
We scope and review the releases we'll design each week in a workshop-driven format that's focused on ideation.
Monthly retro
Each month we make sure quality and experience of working with us is a 5-stars one
WEEKLY ACTIVATION WORKSHOP
Onboarding never stops - that's why each week we host an ideation workshop to review our onboarding experience and identify improvements
weekly training to stay world-class
We have in our team world-class mentors from companies like Zappier that coach us weekly on brand strategy, CRO, PLG, and copywriting
Want to learn more?
Here is a podcast episode between Jim (lead designer) and Amar (CEO) where we discuss how design works in ZenMaid
pricing
Pause or cancel anytime
No scopes, no quotes, no billable hours
Basic
$8,500 / month
Who it's for
Teams with 3 developers
ARR: $1M to $2M
What's included
A specialized product design team with lead product designer, an illustrator and motion designer
Bi-weekly product design call to review and scope the new releases
1 growth releases per week
1x delight releases per week
Weekly activation workshop
Bi-weekly marketing website hackathon
Pro
$12,500 / month
Who it's for
Teams with 4-6 developers
ARR: $2M+
What's included
A specialized product design team with lead product designer, an illustrator and motion designer
Weekly product design call to review and scope the new releases
2x growth releases per week
1x delight releases per week
Weekly activation workshop
Bi-weekly marketing website hackathon to ship new changes and experiments
Ultra
$16,500+ / month
Who it's for
Teams with 7+ developers
ARR: $5M+
What's included
A specialized product design team with lead product designer, an illustrator and motion designer
Weekly product design call to review and scope the new releases
3x growth releases per week
1x delight release per week
Weekly activation workshop
Bi-weekly marketing website hackathon to ship new changes and experiments
Not sure? Order your UX video audit and get a taste of working with us.
No calls or meeting required. Get your money back if you're not satisfied.
$499 one-time
Personalized expert video UX audit of your SaaS first-time user experience
UX issues that make users drop off your onboarding flow
Practical tips and examples on how to improve your onboarding flow
