Turn your messy UX into a delightful experience that converts

Turn your messy UX into a delightful experience that converts

In-house design team for SaaS scaling beyond $1M ARR

In-house design team for SaaS scaling beyond $1M ARR

Before
After

Jim zarkadas, founder and lead designer

You've spent years growing your SaaS.

Now, UX debt has pilled up and is slowing everything down…

Jim zarkadas, founder and lead designer

You've spent years growing your SaaS.

Now, UX debt has pilled up and is slowing everything down…

So you start looking for a designer.

This is the mistake most founders do.

They assume one designer will fix everything and make their SaaS world-class.

So you start looking for a designer.

This is the mistake most founders do.

They assume one designer will fix everything and make their SaaS world-class.

The reality is that you need need a senior specialized team that can cover the full spectrum of design.

UX & UI
PLG strategy
Design systems
Website CRO design
Branding, illustration & motion

The reality is that you need need a senior specialized team that can cover the full spectrum of design.

UX & UI
PLG strategy
Design systems
Website CRO design
Branding, illustration & motion

However…

Hiring an in-house design team of A-players is slow, super expensive, and easy to mess up.

Well, not anymore.

However…

Hiring an in-house design team of A-players is slow, super expensive, and easy to mess up.

Well, not anymore.

Meet your A-player
in-house design team

UX & Growth

Jim

Product and growth design

Brit

Product and growth design

Ana

Reporting and tracking

Taste and delight

Jo

Branding and illustration

Mo

Motion and animations

Jatin

Creative direction

We help technical SaaS teams turn UX debt into delightful products that convert, and grow beyond $1M ARR.

Specialized in PLG
& Vertical SaaS

12+ years of experience
(ex-Zapier)

Based in US and
The Netherlands

Hired and loved by PLG SaaS
teams across US and EU

Hired and loved by PLG SaaS teams across US and EU making $1M to $15M of ARR

"Our weekly design call is one of my favourite calls of the week"

Amar Ghose, CEO @ ZenMaid

woman in gray and white striped long sleeve shirt using silver macbook
woman in gray and white striped long sleeve shirt using silver macbook
man in white dress shirt sitting beside woman in black long sleeve shirt
man in white dress shirt sitting beside woman in black long sleeve shirt
low angle photo of city high rise buildings during daytime
low angle photo of city high rise buildings during daytime
person writing on white paper
person writing on white paper
woman in black shirt sitting beside black flat screen computer monitor
woman in black shirt sitting beside black flat screen computer monitor
person in white long sleeve shirt holding Surface device
person in white long sleeve shirt holding Surface device

our work

Make your SaaS a love at first try.
Make your devs ship faster.

Make your SaaS a love at first try. Make your devs ship faster.

1

Acquisition

We'll make your website convert more visitors into signups

By showing your SaaS and its value and by making it standout with world-class branding.

2

onboarding

We'll make your onboarding convert more trials into happy paid customers.

By making it delightful, and focused on your users goals. Not on how your product works.

3

Retention

We'll make your features sticky and easy-to-use

By making sure they solve the right problems, in the right way and adding stunning delightful UX.

4

expansion revenue

We'll make your existing customers pay you more

By nudging them and making sure they capture more value from your SaaS

5

branding and delight

We'll make your SaaS stand out from the crowd

By adding moments of unexpected delight and by a brand that's unique and authentic.

6

devs velocity

We'll make your devs ship weekly

By using the 80/20 principle where we always look for design projects with 20% complexity and 80% impact, such as UI-only revamps without touching the API logic.

Finally we'll grow together your SaaS
beyond $1M ARR

Finally we'll grow together your SaaS beyond $1M ARR

Truth is design alone won’t get you there.
Anyone promising you that is selling you b***t.

Growing from $1M to $20M ARR takes more than just design.

You need three things working together:

  • A real market with room to scale

  • A growth engine that brings high-quality signups

  • World-class UX that removes friction and compounds results

Design alone won’t get you there.
But without great UX, none of the above scales.

We don’t sell hype or revenue promises.
We design products that make your growth engine work better over time.

If UX is a strategic lever in your growth plan, we’re a strong fit.
If you’re looking for design as a shortcut to growth, we’re not.

- Jim Zarkadas

ZenMaid grew from $1M to $3M in ARR since they hired us as their design team 3 years ago.

© 2026 Love At First Try B.V. - All rights reserved.

In house design team for technical SaaS teams

© 2026 Love At First Try B.V. - All rights reserved.

In house design team for technical SaaS teams