For PLG AI SaaS

Fix your leaky onboarding.
Make your SaaS a love at first try.

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SaaS teams we've worked with

Your problem

Nobody in your company owns onboarding.

Like pricing, everyone has a say in it and no one lives and breathes it. Your designers are on billing flows and the design system. Your PMs have eight projects running. So onboarding becomes a few tooltips and a "we know we should fix it." Nobody owns it, so it stays average.

Yet it's the one number you can put a dollar figure on. Every point of trial-to-paid is new ARR, every month, from traffic you already pay for. That's why it needs someone whose only job is to own it: find the 10x moves, prototype them with your team, and stay until your onboarding is in the top 3% of your industry.

How we fix it

A growth product designer will lead and improve your onboarding, until it's in the top 3% of your industry.

They'll prototype live with your team, find the 10x moves in your trial and lead the whole process end-to-end.

Jim Zarkadas

Founder & Growth designer

10+ years of experience

Britney Mackey

Ex-Zapier growth designer

10+ years of experience

Melanie Marino

Ex-Zapier growth designer

10+ years of experience

We prototype, you take it from there

Prototyping growth sessions

$4.3k / month

  • Two 90-minute design sessions per week with an ex-Zapier senior growth designer where we'll prototype and shape experiments together, live or async
  • Fully designed growth experiments and improvements that your dev team can build immediately
  • Focus on growth by balancing 10% and 10x improvements with a clear tracking plan
  • AI-native process - we prototype and design with Claude, faster than you can think of
  • Slack async support between sessions for questions your dev team may have

We do it for you

Weekly growth design sprints

$8.5k / month

  • A specialized product growth, UX and brand design team
  • Weekly design sprints
  • Growth and UX releases per sprint
  • Delight and Brand releases per sprint
  • Weekly onboarding improvements hackathon

Our podcast

Every month we get growth leads of top 3% SaaS to tell us how they convert their trials

What they tried, what moved trial-to-paid, and what they'd never do again.

Watch now