Jim zarkadas, founder and lead designer
You've spent years growing your SaaS.
Now, UX debt has pilled up and is slowing everything down…
So you start looking for a designer.
This is the mistake most founders do.
They assume one designer will fix everything and make their SaaS world-class.
The reality is that you need need a senior specialized team that can cover the full spectrum of design.
UX & UI
PLG strategy
Design systems
Website CRO design
Branding, illustration & motion
However…
Hiring an in-house design team of A-players is slow, super expensive, and easy to mess up.
Well, not anymore.
Meet your A-player
in-house design team
UX & Growth
Jim
Product and growth design
Brit
Product and growth design
Ana
Reporting and tracking
Taste and delight
Jo
Branding and illustration
Mo
Motion and animations
Jatin
Creative direction
We help technical SaaS teams turn UX debt into delightful products that convert, and grow beyond $1M ARR.
Specialized in PLG
& Vertical SaaS
12+ years of experience
(ex-Zapier)
Based in US and
The Netherlands
"Our weekly design call is one of my favourite calls of the week"
Amar Ghose, CEO @ ZenMaid
our work
1
Acquisition
We'll make your website convert more visitors into signups
By showing your SaaS and its value and by making it standout with world-class branding.
2
onboarding
We'll make your onboarding convert more trials into happy paid customers.
By making it delightful, and focused on your users goals. Not on how your product works.
3
Retention
We'll make your features sticky and easy-to-use
By making sure they solve the right problems, in the right way and adding stunning delightful UX.
4
expansion revenue
We'll make your existing customers pay you more
By nudging them and making sure they capture more value from your SaaS
5
branding and delight
We'll make your SaaS stand out from the crowd
By adding moments of unexpected delight and by a brand that's unique and authentic.
6
devs velocity
We'll make your devs ship weekly
By using the 80/20 principle where we always look for design projects with 20% complexity and 80% impact, such as UI-only revamps without touching the API logic.
Truth is design alone won’t get you there.
Anyone promising you that is selling you b***t.
Growing from $1M to $20M ARR takes more than just design.
You need three things working together:
A real market with room to scale
A growth engine that brings high-quality signups
World-class UX that removes friction and compounds results
Design alone won’t get you there.
But without great UX, none of the above scales.
We don’t sell hype or revenue promises.
We design products that make your growth engine work better over time.
If UX is a strategic lever in your growth plan, we’re a strong fit.
If you’re looking for design as a shortcut to growth, we’re not.
- Jim Zarkadas
ZenMaid grew from $1M to $3M in ARR since they hired us as their design team 3 years ago.
